About Your Local BMW Retailer

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OUR CUSTOMER REVIEWS

SALES

5.0

SERVICE

4.0

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

New car sales
Service

210 ratings and 155 comments received in the last 90 days.

06 June 2026

Disappointing sales experience. Handover felt rushed and impersonal: outside in drizzly rain, despite handover bay being empty, no Genius appointment or proper demonstration, and promised care kit missing.

05 June 2026

Top quality customer service from Michael Murphy at Eastern BMW in Edinburgh.

02 June 2026

Customer service was excellent, Thomas went above and beyond to help me from start to finish. He kept me in the loop, regular updates & great communication.

30 May 2026

Thomas helped me find the specifications that I required in a 1 series. Car delivered on time.

30 May 2026

Very happy with Simons service considering it was done all via email. Working out delivery/ pick up was a little tricky to organise. It all worked out very well in the end but was a little stressful to organise but Simon did his utmost to sort it.

27 May 2026

Simon Anderson proactively contacted me for a VIP event, the advised my wife and I of all every option open to us and then personally led us through the entire purchasing process yet again; seamlessly and with great professionalism

27 May 2026

The sales rep I dealt with (Ewan Swanson) was extremely helpful throughout the process

24 May 2026

Gurpage was very helpful and kept us informed at all times during our transfer from old car to new one.

24 May 2026

All very straightforward and Hannah provided excellent assistance throughout the process, only thing could have gave us a full tank of petrol!

22 May 2026

The sales process with Hannah Sangster is what the process should be. Handled impeccably well. Terrific brand ambassador. Coming in on her day off to complete the handover. Excellence.

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22 May 2026

Roddy went over and above given a poor experience I had at another BMW dealer. He was so helpful and made sure the car was right for me. He put my customer satisfaction ahead of trying to secure a sale as he didn't make me feel pressurised

21 May 2026

I was given all the information I needed to make the decision around my new car

19 May 2026

Very good service and car was delivered on the exact day it was planned for

19 May 2026

Can't fault any part of the experience.

13 May 2026

Pleased to be invited to consider my options @ 3 years by Eastern BMW. Delighted to have the same and, now more senior, Sales Executive Simon Anderson to deal with. Makes the change easier and good to see internal promotion in a business.

13 May 2026

Prompt service to get me a new car in short timeline and to close to my desired spec. Roddy and Ali were attentive and always quick with replies and providing updates on when the car would arrive.

04 May 2026

I thought Michael Murphy delivered elevated sales information to myself provided me with lots of different options and genuinely had my best interest at heart, I would definitely recommend Michael Murphy to my friends and family.

04 May 2026

Ewan was excellent, from start to finish

03 May 2026

Ewan, sales executive, provided exceptional customer service. I was kept informed of what was happening throughout and he got me a fantastic deal with BMW. he is a credit to the dealership.

02 May 2026

I have been purchasing my BMWs from Eastern for 12 years now and I return as their customer service, knowledge and welcoming approach is excellent

01 May 2026

The showroom was immaculate and clean. I was met by friendly/smiling reception staff Thomas, the salesman, handled the sale from initial enquiry to delivery, ensuring everything was clear throughout even resolving some awkward paperwork matters

30 April 2026

Every aspect of the experience on entering the show room. The presentation of the cars and the professionalism of the sales people ( indeed everyone ). So knowledgeable and friendly. It was a joy.

28 April 2026

This is the 3rd car between my wife and I that we have bought through the dealer and the service had always been excellent. It is the reason we keep coming back

21 April 2026

The sales person did all they could to support and assist me with my purchase. I was kept in the loop through the whole process.

14 April 2026

The sales person I dealt with was excellent. Her name is Hannah Sangster.

03 April 2026

I thought the whole of the Centre delivered excellent customer service. Everyone we engaged with - even if they were simply walking past us - spoke to us and were friendly and open. Thomas Pickburn was really excellent and made us feel special.

03 April 2026

The vehicle was handed over exactly as I would expect a new car to be, without any issues.

03 April 2026

First class experience from start to finish. Extremely welcoming at reception through to Sales (Simon Anderson) being very helpful and very understanding of my purchase needs.

03 April 2026

Answered all questions and overall really smooth process

02 April 2026

Simon was very helpful, polite and friendly

02 April 2026

Great service love the car

01 April 2026

We got a lot of good information and ended up with the right car for our needs. There was great communication during the pre-delivery phase, and the handover covered everything we needed.

31 March 2026

Apart from my salesman not having a desk available, everything else was fine. Staff friendly and very good at acknowledging my presence and offering tea/coffee v

31 March 2026

Good service from start to finish. Special mention to Simon Anderson at Edinburgh when he stepped forward to help when the previous rep left the business

31 March 2026

The sales executive we dealt with, Simon Anderson, was excellent. He took as much time as we needed, explained everything thoroughly, and made the whole process simple and pleasurable.

31 March 2026

Hannah took the time to go over all our options

29 March 2026

Easy customer friendly service - with helpful practical guidance on options / choices. Kept me advised on order progress rather than me chasing. Delivery and handover smooth and driven by customer. First class !

28 March 2026

Andrew, was great to deal with, we orginally called into look at one car and ended up buyng two. He was very helpful with both cars, keeping us informed at every stage of the process. He was a pleasure to deal with always willing to go that extra mi

28 March 2026

We received excellent service from Niall who made the whole process of buying a new car simple and straight forward. He explained everything about our options and we came away having made a great choice of car with his help and expertise.

27 March 2026

Great experience! I am so thankfully for the help and advice when purchasing my car! Everything I was looking for and more.

26 March 2026

Very efficient staff

25 March 2026

Ewan was a great guy, helpful, informative and a real asset to Eastern's customer facing team.

25 March 2026

Mr Murphy listened to my needs and gave me options and understood what I was in the market for

24 March 2026

Simon Anderson and Chris Bunch were superb as always. Very helpful and the process was very simple. Another awesome car for a great price and extremely happy.

24 March 2026

I was extremely happy with both the purchase and delivery of my car. Communication was excellent throughout, and all my questions were clearly answered. When I arrived to collect the car, the experience was perfect, with Michael ensuring this.

23 March 2026

Excellent service from Thomas

23 March 2026

Michael Murphy did everything he could to help me. He is happy to help with all my queries. It is 6 years since we bought a new car and in today's market cars are so advanced technically and a bit scary when you're not used to advances!

13 March 2026

Simon Anderson was very professional and helpful throughout the entire process

06 June 2026

I was disappointed to find that my Adblue was not topped up and neither was my screen wash. I've had my car now for almost 7 years and this is the first time that this has not happened. It seems incredibly petty.

04 June 2026

Your staff in the venue were excellent but I found making the booking over the phone a little unhelpful.

03 June 2026

Usual BMW main dealer high service.

03 June 2026

Very efficient and on time

03 June 2026

Service was good. I required the vehicle back by 12 and they got it done in time.

03 June 2026

Communication good at all times x

03 June 2026

Reception staff were friendly and courteous. Service staff kept me informed of progress. Shuttle transfer between garage and place of work provided. Initial appointment was to include courtesy car but none available on day of service, disappointing.

03 June 2026

Everyone was exceptionally professional and friendly.

03 June 2026

Efficient, friendly, helpful staff and service was completed quickly/on time. Easy to book in for some necessary/extra work to be done.

03 June 2026

Overall I was really really happy with the service. The only thing I could really complain about is usually my car gets a valet and a clean but none of that was even thought about.

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03 June 2026

Great efficient service. Kept well informed.

02 June 2026

People I dealt with all polite, friendly and professional. You need to have more courtesy vehicles available though.

01 June 2026

- unable to have a courtesy car - car was recalled and was booked in for same day as service. Told on arrival part not available - car required tyres but no tyres available

31 May 2026

Great customer service

31 May 2026

Although there was some confusion as to the location of my car, the repair was completed as planned. Many thanks go to Helen for help and updates.

30 May 2026

The car came back with the same issue, but all the staff were very helpful, the technician kept me informed the whole time.

29 May 2026

Updates sent throughout the day and option off car cleaned and hoovered.

29 May 2026

All handled as expected however email updates sent to my old email address after advising of new one.

29 May 2026

Every time I bring in my car, there always seems to be some thing that delays me getting it.

29 May 2026

Told they would text updates. Don't happen. I called at 4pm and left message. They called back at 5pm, when I was already en route. Twice offered to wash car then didn't do it. Emailed me for feedback then didn't even acknowledge receipt.

28 May 2026

Great service, kept me informed throughout the process, efficient handover of loan car and resolved all issues.

28 May 2026

Additional charge introduced after my prepayment of servicing waived on request.

27 May 2026

Customer service was excellent, couldn't have done more. Communication was excellent.

27 May 2026

Kept up to date - issue was identified early in the day and I was able to get vehicle back the same day. Service team provided clear answers to questions.

27 May 2026

I left my car at 08:00 but I was told work did not start until after 12:00. I asked 3 times (via text) if it would be ready by 16:00 and was not responded to. I asked it not to be cleaned but it was. I had to wait almost an hour after arrival.

27 May 2026

Basically a very good experience

26 May 2026

Very courteous and kept me informed with progress of the service.

24 May 2026

They did everything that was asked and were very efficient

23 May 2026

Your premises are a significant distance away and the pick up and delivery service is ideal. Also video report is good

23 May 2026

Quick service and a waiting slot which was excellent

23 May 2026

Whilst the MOT went fine and happened within timescales the service afterwards has been non existent. I am still receiving errors on my app. I've phoned twice and no call back. I've emailed too. No response. Very poor customer experience.

20 May 2026

Holly was very helpful

19 May 2026

Very courteous and professional

19 May 2026

Very efficient and great facilities

17 May 2026

Did what they said they would do. Did not communicate very well.

17 May 2026

I got the service I paid for

17 May 2026

Amazing service as always and amazing brand which I am a big advocate for

17 May 2026

Not sure whether problem has been properly remedied

16 May 2026

It would be a 5-star if it were not for the long wait to get a courtesy car every time I require one.

16 May 2026

When you are in for a service and it is specified that breaks are being checked, being told they have to wait for parts is mind boggling. My repair was delayed till after 5pm. I just cannot fathom why you dont have std parts on hand

14 May 2026

Great service from start to finish.

12 May 2026

Service was excellent as was the communication throughout

11 May 2026

Great service and very efficient

11 May 2026

Great communication.

11 May 2026

My service request (burst tyre) was treated as a top priority, was scheduled for the same day and I had a first class experience pre and post service. Much appreciated.

09 May 2026

Helpful service, comfortable place to wait and very clean

06 May 2026

I was early for my booking but they took my car right away no problem

05 May 2026

Replacement tyre not in stock therefore car was kept at service centre overnight. Mild inconvenience.

04 May 2026

Excellent attention to detail, very friendly and welcoming, always keen to answer questions and assist.

04 May 2026

Made very welcome on arrival with pleasant and courteous staff members who offer you a coffee ect.

02 May 2026

By the manner you are showing by the girls in the reception area and the way you kept informed about the work being done

30 April 2026

Everything went as planned - timescales quoted were kept to, everyone was friendly and I was able to work from the BMW premises whilst the work was carried out.

27 April 2026

Wasn't made aware of the "While you wait" service. When making the appointment I advised that I had a dash message that the key fob battery had discharged and that was translated into something wrong with air conditioning. Fortunately Ross sorted it.

27 April 2026

I'm always impressed with the staff at Eastern, everyone is so pleasant and welcoming and the showroom waiting area is excellent.

27 April 2026

Less than impressed with the service department. We got a soundbite report on the car which was a joke as it was drowned out by background noise and music. Tyre pressure fault was not fixed. Ross the Motability liaison man saved the day. He was great

26 April 2026

A tyre needed to be replaced due to pothole damage and I requested a photo of the tyre be provided to enable me to claim on insurance. Still waiting despite asking numerous times.

23 April 2026

Very satisfied. The service team kept me informed of progress on the repair. My car was available when indicated and it was nicely cleaned for my pickup.

22 April 2026

Flawless process from start to finish.

22 April 2026

I have a front & rear camera system, but it was unplugged when it came in for a starter motor recall - why? If it HAD to be unplugged, then why wasnt it plugged back in after the repair...No one mentioned this and I only noticed a few days later?

21 April 2026

A very well run , no stress experience. I was kept well informed to the status of my car. Very professional friendly staff

21 April 2026

Timed servicing appointment was carried out on time and exactly as described. Kept informed of progress by excellent staff member Lomond Anderson. Waiting cafe clean and tidy. An excellent customer experience overall .

21 April 2026

All work done in good time with good communication

20 April 2026

Courteous , helpful staff.

20 April 2026

Seemless from vehicle being collected to returned, and kept informed throughout

19 April 2026

Great service from the team with good follow up.

15 April 2026

Great staff and fantastic facilities

15 April 2026

Car was in for two days and not fixed. I asked in advance for a courtesy car in advance and was told someone would call me to discuss and they never happened so was carless for 2 days. I also mentioned my key wasn't working and that wasn't fixed.

14 April 2026

From booking in to picking up our car everything was perfect 100% how customer service should be and we were blown away with our courtesy car was an amazing driver/passenger experience ??Holly kept us fully informed very friendly ????

13 April 2026

kept me informed and very friendly

13 April 2026

Great customer service - friendly staff. Great welcome. Explanation of my questions.

13 April 2026

Excellent pick up and drop off service.

11 April 2026

Did everything they said they would, service first class.

06 April 2026

Car taken. Everything explained properly etc etc

05 April 2026

Despite having a confirmed wait appt at 10.15 along with several promises of updates, we were still sat waiting some 2 hrs later, no updates nothing.On chasing we were finally informed the car was still waiting to be looked at. Not acceptable Easter

04 April 2026

Very poor communication . Took 2 days to change tyre . Told car would be ready Tuesday morning .. I phoned Tuesday mid morning ti be told tyres were late in coming in .Tild wheel was buckled but no evidence of this and no video

02 April 2026

All work carried out as discussed and in line with quote. Pick up and delivery of car very smooth, and driver friendly and polite.

01 April 2026

5 star service

01 April 2026

I was told that my car was ready for collection but when I went to Eastern about 2 hours later I had to wait 45 minutes for it. I had 2 rear tyres replaced & they were inflated to 2.7 instead of 2.3.

01 April 2026

Easy process and Morgan kept me up to date with progress during the day

01 April 2026

Took a bit longer than expected

31 March 2026

Good communication & efficient service

31 March 2026

Communication excellent, professional and extremely helpful. Updates brilliant. Thank you for outstanding service.

31 March 2026

Excellent service as always from the Eastern team!

31 March 2026

Staff are excellent

30 March 2026

First class service from booking the car in right through to collection

29 March 2026

Was looked after quickly and efficiently

29 March 2026

Very professional, helpful.

28 March 2026

Great service from all

26 March 2026

Just my opinion, your garage is very big and a lot of staff however there now seems to be a lack of customer attention , when there was everyone was polite and friendly

26 March 2026

Service Advisor Ross kept me up to date with progress throughout the time of the service and MoT. The facilities at Eastern BMW are very nice and the Reception staff are all very attentive.

26 March 2026

Very easy process

26 March 2026

Was only given 30 minutes notice that that car was ready to pick up but the dealership closed at 5:30pm

25 March 2026

Overall a great service. However, my dashcam was left with all cables disconnected and dangling from the unit. If you have a GDPR policy or other privacy reasons just let me know and I will disable the device before leaving the vehicle with you.

25 March 2026

because you did the health check and found the OSR spring broken was a bonus well done

25 March 2026

Fantastic service Holly kept me informed all the time .

24 March 2026

Well informed by both the driver who collected the car as well as the officer staff.

23 March 2026

great customer service

23 March 2026

M4 booked in and delivered 8:15am. 12:29 I received this text

23 March 2026

The whole staff at the dealership are so helpful & corteous. Their attention to detail is impeccable & I cannot thank each & everyone of them enough for my fantastic experience I had dealing with them.

22 March 2026

The team throughout done a great task.

22 March 2026

I booked my car in to get wheel bairings changed due to leaking oil noted during service. Only to find my car getting a health check with video showing what I already new. So instead of getting my car fixed I had to wait another day, for 1 1/2 hr job

21 March 2026

It took longe than the 90 minutes I was told initially for a waiting appointment. However, during the service I was kept informed of the stsus so that was good.

20 March 2026

Greasy oil mark on white leather seats and centre console, left broken parts on carpet. The worst was paint work damaged, dealer didn't say a word when I collect my car hoping a chance not notice and needed go back to complain after finding out

16 March 2026

First class service kept in touch throughout the warranty repair

16 March 2026

Brake Fluid change went fine, waited for the work. Had a coffee

14 March 2026

Car needed to be in for a full day I was told for fault investigation and service, I received a message early afternoon to say it had just entered the workshop and be ready 4-4.30 for collection. Must admit not happy with the experience.

14 March 2026

Helpful and easy to get booked in and issue sorted

PLEASE DON'T HESITATE TO GET IN TOUCH WITH US

Our contact details

FIND Eastern Motor Company BMW

Address

Eastern, Edinburgh's Luxury Car Village, Newbridge, Edinburgh, EH28 8TG

Opening Hours

Mon–Fri:09:00 - 18:00
Sat:09:00 - 17:00
Sun:12:00 - 17:00

Phone

0131 467 7957

Map

Areas served

Edinburgh as well as surrounding areas including Livingston, Grangemouth, Falkirk and Bathgate

View map

Address

Eastern, Edinburgh's Luxury Car Village, Newbridge, Edinburgh, EH28 8TG

Opening Hours

Mon–Fri:08:00 - 17:30
Sat:Closed
Sun:Closed

Phone

0131 467 7957

Map

Areas served

Edinburgh as well as surrounding areas including Livingston, Grangemouth, Falkirk and Bathgate

View map

Address

Eastern, Edinburgh's Luxury Car Village, Newbridge, Edinburgh, EH28 8TG

Opening Hours

Mon–Fri:08:30 - 17:00
Sat:Closed
Sun:Closed

Phone

0131 467 7957

Map

Areas served

Edinburgh as well as surrounding areas including Livingston, Grangemouth, Falkirk and Bathgate

View map

Address

Eastern, Edinburgh's Luxury Car Village, Newbridge, Edinburgh, EH28 8TG

Opening Hours

Mon–Fri:09:00 - 18:00
Sat:09:00 - 13:00
Sun:Closed

Phone

0131 467 7957

Map

Areas served

Edinburgh as well as surrounding areas including Livingston, Grangemouth, Falkirk and Bathgate

View map